Coining Catchphrases on ‘Seinfeld’

“Humor can be dissected as a frog can,” E.B. White famously wrote, “but the thing dies in the process and the innards are discouraging to any but the purely scientific mind.” It’s from this quotation that Poking a Dead Frog: Conversations With Today’s Top Comedy Writers, Mike Sacks’ 2014 collection of interviews with humorists, takes its title, and contrary to White’s claim, the discussions are enlivening, revealing, and likely of interest to an audience beyond just die-hard comedy nerds. From Sacks’ interview with journalist and television writer Peter Mehlman, a look at how some of Seinfeld‘s catchphrases were unintentionally coined:

You wrote twenty-two episodes of Seinfeld. Quite a few lines from these episodes became well-known and found their way into the popular vernacular, including “yada yada yada” and “double-dip.” Did you have any idea while you were writing these scripts that a particular line would later hit with the public?